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Research papers

Strategies for analysing scanner data for publishers

The objectives of this paper are to detail the experiences in developing and using scanner-based systems and to demonstrate how these systems have influenced marketing and marketing research in general. The central focus of this paper is a discussion...

Catalogue: Seminar 1985: Quality In Publishing
Author: Jan Willem Bol
November 27, 1985
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Citation

Bol, J. (1985a, November 27). Strategies for analysing scanner data for publishers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-analysing-scanner-data-for-publishers


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona


Research papers

The challenge from television

The paper examines the printed media in Europe from the point of view of the advertiser and his advertising agencies, with reference to the emerging importance of the electronic audio-visual media. It attempts to trace shifting consumer priorities...

Catalogue: Seminar 1985: Quality In Publishing
Author: Charles C. Dawson
November 27, 1985
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Citation

Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-from-television